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Do You Have a Head of Social Media?
And do you need one? Julian Upton looks at some of the contrasting ideas that emerged from last month’s Digital Pharma Europe event. Bayer's Andreas Fibig introduces Digital Pharma Europe 2010 If...
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Digital Summit Preview: Improving Brand Engagement
It’s no secret that the use of digital marketing in the life sciences industry has evolved considerably in recent years. The tools and strategies necessary for pharma brand teams to effectively engage...
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Digital Education a Key Bridge to Tapping Emerging Markets
In our second Q&A installment previewing next month’s iPharma2014 conference in New York City, we spoke with David Stern, executive VP of global commercial operations with OvaScience. Stern will be...
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Go Digital From Get-Go: Boosting Patient Communication at Point of Care
In our final Q&A installment previewing next week’s iPharma2014 digital forum (May 8-9 in NYC), we spoke with Matthew Fanelli and John Kenyon of Time Inc.’s MNI Targeted Media Group, who will...
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